Art for a cause

This initiative is envisioned to tap in the creativity of our country’s upcoming artists. In this initiative we call upon all upcoming artists and professionals of different genre of art to demonstrate their creativity for developing creative images that provide clear messages to create awareness on Hepatitis B & C. An innovative approach to tap the talent from art schools and to promote budding artists in spreading the message for viral hepatitis. This also provides a golden opportunity for the budding artists to come-forth and share their best of the art-exhibits based on the art-brief and claim for not only name and fame, but also contribute to the social cause 

The selected creative/illustrations would be used in our mass media campaign, while acknowledging the creator, thereby providing them a wide publicity and recognition and a platform to showcase their talent. All these paintings would be used in the campaign for awareness generation.

Implemented as contests, this initiative implemented through the support of professional event management agencies and recognized artists in relevant genre of art form would provide cash rewards to the contest winners and facilitate artists with shortlisted entries. The project would use these innovative creative/illustrations for awareness programs in form of booklets, flip charts etc.

It is expected that the contest would:

  • Generate interest in the topic of viral hepatitis, amongst with each of these target audience;
  • Facilitate ‘out of the box’ thought process on the subject for innovative creatives to be used under the project;
  • Generate significant media visibility and bytes on the subject of viral hepatitis
  • Provide a platform to the budding artists to showcase their creativity

Generate dialogue on the subject of viral hepatitis leading to general awareness